Brand · press kit
Light is never decoration.
Money arrives as a dim stream, and each check gives off light. Here is how the Trifold brand looks, reads and sounds.
The mark
Three panels folding into a triangle: a receipt folded in thirds, and the three records of every dollar. The hero animation ends on this same fold.
Do
- Give the mark clear space at least the width of one panel.
- Use it in saffron on ink or paper, as shown.
- Write the name as "Trifold", one word, capital T.
Don't
- Recolor, outline, rotate or add effects to the mark.
- Write "TriFold", "Tri-fold" or "TRIFOLD" in running text.
- Use the mark to suggest we endorse a product or service.
Files: mark (SVG) · mark (PNG, 180px) · social card (PNG, 1200×630)
Color
Two modes, each with its own physics. Dark is the vault at night, lit from inside by proofs. Light is ink and foil: a ledger page on a sunlit desk, stamped and foiled. Never two glow colors in one view. No purple.
Ink
#07090F · #F7F3EA
The page
Raised
#0E1424 · #FFFDF8
Cards and panels
Text
#E9ECF4 · #16203A
Text and links
Muted
#9AA3B8 · #5B6680
Secondary text
Ledger green
#5BE3A1 · #2F7D5B
Matched, verified, ✓
Saffron
#F2B447 · #C98A22
Sealed months, primary action
Ember
#FF9B54 · #C2672A
The next chapter
Dawn blue
#7FB8FF · #2D6BC4
Reserved for the witness
Clay
#E07A5F · #B5533C
Mismatches and warnings only
Type
Display · Fraunces
Books that show their work.
Weights 300–400, high optical size, soft. The hero alone turns on Wonk.
Body and UI · Inter
Every Stripe payment becomes a signed receipt your families can check.
16–18px for reading.
Labels and numbers · JetBrains Mono
03 · PROOF 171,400.00
Tabular figures on every number; uppercase labels tracked 0.12em.
Voice
Calm, plain and exact, like a trusted bookkeeper. Short sentences, real numbers. We say what ships, and we mark everything else Next or Later.
Books ✓Receipt ✓Stripe ✓
Names
- Trifold
- The company, the customer brand and the hosted service.
- atm
- The engine. Its source is public on GitHub.
- tfd
- The planned name of the command-line tool (today's binary is atm).
- Rifo
- The AI assistant, said "REE-foh". On the roadmap; it never computes a number.
Press questions: contact us. Trademark use: see the trademark policy (draft).